Joaquin Nuño-Whelan, President of Lincoln, explains why the brand's future is rooted in something deeper: Gravitas.
This clip reveals how understanding brand heritage and leading with authenticity is shaping Lincoln’s next chapter and why the strongest brands don’t need to shout.
What we get into:
➡️ Why quiet luxury means showing up with gravitas instead of shouting for attention
➡️ How digging into Lincoln's heritage — from Edsel Ford to the museum archives — is driving what's next
➡️ The link between a leader's authenticity and the brand's emotional connection
WATCH / LISTEN NEXT
➡️ Watch the full of Joaquin Nuño-Whelan, President of Lincoln: https://youtu.be/rr-N_TOGsPA
➡️ Prefer audio? Subscribe on your platform of choice: theautomotiveleaderspodcast.com
#Lincoln #QuietLuxury #AutomotiveLeadership #LuxuryBrand #AuthenticLeadership
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The Automotive Leaders Podcast is hosted by Jan Griffiths, the champion for culture change in the automotive industry. From a farm in Wales to the C-suite of a $3 billion Tier-1 supplier, Jan built her career inside this industry. Now she's out to transform it.
Her argument is blunt. The pressure on this industry isn't letting up. The survivors will be the ones who reinvent how they work. Speed wins. Everyone else gets left behind.
Every episode, Jan sits down with the leaders driving that change. Real conversations about tariffs, supply chain shocks, EV uncertainty, AI, and the shift from command-and-control to authentic, human-centered leadership.
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