With the USMCA review approaching, uncertainty is building across the supply chain. Tariffs, politics, and global competition are all colliding at once. But what is really at stake?
In this episode, Colin Bird, Consul General of Canada in Detroit, breaks down what the USMCA review actually means for automotive leaders. This is not about tearing up the agreement. It is about whether North America can stay competitive in a world that has changed fast.
If you are in automotive, this conversation matters.
Episode Highlights
00:00 Why This Moment Matters
01:47 Inside the USMCA Deal
02:40 From Conflict to Common Ground
05:32 What the USMCA Review Actually Is
07:48 What Happens If There Is No Agreement on July 1
09:52 Political Noise vs Real Outcomes
10:24 A Win-Win Is Still Possible
12:44 The Danger of Breaking the System
15:25 Why Integration Matters
16:16 The Real Threat: China and EV Competition
16:57 Canada’s EV Strategy and the 49,000 Vehicle Cap
20:37 Competing Globally Requires Coordination
24:48 Tariffs and Their Real Impact
27:48 What Automotive Leaders Should Do Now
30:51 Call to Action for the Industry
31:57 Final Takeaway: Get Back to Free Trade Among Partners
🎙️Check out our podcast, THE AUTOMOTIVE LEADERS Podcast, where we interview some of the finest leadership minds on the planet.
➡️ https://theautomotiveleaderspodcast.com/
🌐 Learn more by visiting us online: https://www.gravitasdetroit.com/
Follow us on Social Media:
Facebook https://www.facebook.com/GravitasDetroit/
Twitter: https://twitter.com/GravitasDetroit
Instagram: https://www.instagram.com/gravitasdetroit/
LinkedIn: https://www.linkedin.com/in/jangriffiths/
