Loyalty Starts After the Sale

Loyalty Starts After the Sale

Most people think aftersales ends when the car leaves the lot, but that’s where customer loyalty truly begins. Kim Less, Vice President of Aftersales at Nissan Americas, explains why aftersales is crucial to brand trust, dealer profitability, and long-term success. She shares how understanding the full customer lifecycle can transform the way automakers build lasting relationships and business growth.
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