On leadership: “[Listening] can’t be understated … we will far sub-optimize what is possible with our organizations as leaders if we don't listen more than then we speak.”
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https://theautomotiveleaderspodcast.com/episode/when-amazon-meets-automotive-leadership-insights-from-wendy-bauer
Themes discussed on this episode:
● How Amazon Web Services can help the automotive industry
● Why OEMs need big data to stay competitive in today’s market
● The steps involved for an OEM to purchase cloud services
● Why do so many companies struggle to implement enterprise-level solutions
● The importance of failure in a culture of innovation
● Listening skills as the key to open communication
● The mindset required to maximize the potential of cloud technology
Featured Guest: Wendy Bauer
What she does: Following a successful career in the auto industry, Wendy has worked with Amazon Web Services since 2019. She currently serves as the general manager for automotive and manufacturing, where she helps automotive companies leverage data and cloud-based technology to develop new products and work more efficiently.
On leadership: “[Listening] can’t be understated … we will far sub-optimize what is possible with our organizations as leaders if we don't listen more than then we speak.”
Episode Highlights
Timestamped inflection points from the show
[0:58] Ask Alexa: Everyone knows about Amazon’s fast delivery speeds and home devices, but what are they doing in auto? Wendy describes the mission of Amazon Web Services for automotive.
[3:48] Put simply: What does “leveraging cloud-based IT capabilities to maximize value” really mean? Wendy explains how Amazon collects data to help OEMs understand their customers’ needs.
[6:03] Problem solving for optimization: Many automotive companies recognize the strategic decision of partnering with technology companies. Jan and Wendy discuss how OEMs purchase cloud services.
[9:05] Speaking the same language: The tech and automotive worlds often talk past each other. What does it take to bridge the gap in communication? Wendy gives an example.
[14:04] The speed of innovation: Wendy shares the difference between a one-way door and a two-way door — a mental model for implementing new ideas.
[16:59] Advice for auto industry leaders: How can leaders create space to fail and a culture of innovation? Jan and Wendy discuss the importance of different perspectives.
[22:22] Building the ecosystem: The conversation turns to the future implications of software-defined vehicles. How will they affect the business model of OEMs?
[27:52] 21 traits: Of Jan’s 21 traits of authentic leadership, Wendy chooses trust and listening skills. She says that in complex business dealings, partnering is an art form. You can’t play the “blame game.”
[36:17] Get in the boat: Jan asks about the fun stuff. Wendy brags on her team and shares her leadership secret for how they work so well together.
[42:31] Closing comments: Wendy challenges automotive leaders to challenge their understanding of what is truly possible.
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